WATERLOO — The Waterloo Black Hawks have always felt they provide an excellent fan experience at Young Arena.
While the product on the ice continually shines, the Black Hawks have also looked to improve the amenities.
Young Arena was one of the few venues in the United States Hockey League that did not provide private suites. That is no longer the case.
“In sports entertainment you are always looking for ways to enhance and give higher quality fan experiences,” said Joe Greene, Waterloo’s vice president of sales and marketing. “These aren’t luxury boxes, but rather spaces that business, civic groups and people celebrating birthday parties can use.
“The demand for this particular experience has increased and we felt like it was worth the expense.”
The two suites officially opened on Feb. 10. The rental cost runs $600 for a game and includes 20 game tickets, 20 beers, a VIP parking pass, early entry, two big screen televisions, catering options and theater style seats.
“Initially we wanted to have them open at the beginning of the season, but we ran into some structural issues that delayed the project,” Greene said. “We didn’t want to rush, but make sure we did it the right way.”
Greene said the initial responses have been extremely positive.
“We do have a waiting list for next season started,” he noted.