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Social media fight boils up over Waterloo police squad car photo
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Social media fight boils up over Waterloo police squad car photo


A mockup showing the new graphics package for Waterloo Police Department squad cars.

WATERLOO – Photos of a Waterloo Police Department squad car that is undergoing transformation to a new graphics design ignited a social media storm that led to the department pulling the post.

The police department is currently phasing out its historic red griffin insignia following community criticism that the emblem resembles a KKK dragon.

The griffin logo is currently on the doors of marked squad cars. As part of the City Council-mandated change the mythical beast will be disappearing from the vehicles. A new graphics package has been approved for the squad cars, which will be all black, but none of the cars have undergone the redesign, said Maj. Joe Leibold.

New Waterloo Police Logo

The new logo for the Waterloo Police Department. 

On Wednesday, the department’s Facebook page issued a post showing a photo of a police cruiser that had the griffin and the white quarter panels removed — the logo and white panels are actually done with vinyl wraps.

The post simply said “Sad Day.”

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What followed in the comments section was the usual toxic social media fodder, which resulted in the police department removing the post.

A local TV station picked up on the online battle, calling the squad car photo a “rogue” post that was made without authorization.

On Thursday, the department shot back.

“That was not the case. The officer simply did not anticipate the conversation becoming uncivil so quickly,” the department post stated. “This department continues to expect all employees to provide all persons the most professional policing services possible. Change has always been a part of improving the policing profession. We will not, however, devolve, by responding to unprofessional personal attacks that serve only to facilitate division.”

During a June 1 city Finance Committee meeting, members voted 2-1 to authorize spending $8,000 from the department’s dash camera budget to remove the griffin wraps and install the new graphics on 32 squad cars. The cost is $250 per vehicle.

Last year, the city embarked on a project to develop a new insignia for uniform patches, vehicles and other police equipment. It ended with a patch bearing the words “Waterloo Police, Vigilance, Est. 1868” on a gold field.


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