Ben Fisher points to the slogan with obvious pride: “If you can dream it, we can make it.”
“That pretty much says it all,” says Fisher, owner of FishSticks Millwork, LLC. Since 2003, the company has built its reputation on providing clients with the best quality flooring and millwork in virtually any wood species, finish or profile to create their dream home, kitchen, bath or other space.
In March, Fisher opened a new showroom at 706 Ansborough Ave., although the millwork is still operated near Janesville. Now the company offers much more than millwork, including carpet by Shaw and Mohawk, porcelain, ceramic and luxury vinyl tile, mantels, doors, tables, countertops, bar tops, custom staircases and railing systems, as well as four lines of custom carpentry. FishSticks also boasts 3-D cabinetry design.
“Technology has changed the game. Just in the last year, engineered wood floor sales have surpassed wood floors. That’s affected our shop some, but people still want real wood. There’s something about using real wood,” Fisher says.
Fisher is frank when he explains that he never intended to be in this business. His dad, Steve Fisher, founded FishSticks in 2003, and Fisher worked for his dad until his unexpected death. Fisher was in his early 20s. Then he helped his mom, Judy, before eventually buying her out.
“We could have closed down and done something else, but we decided to give it a couple of years and see what things looked like then,” Fisher explains. The business continued to grow, built on Fisher’s belief in the best customer service, even if it means “going the extra mile so a customer has what they wanted and dreamed of,” he says.
And although FishSticks started small — crown mouldings, base boards, casings, etc. — now the company is able to manage major projects from start to finish, including design.