Legends says an Armenian queen built this village on a hill where cows grazed — hence the name which nods to the term "cattle" in Italian (bue).
Known as the region's "natural balcony" for the mesmerizing coastline scenery, it's located right on the tip of Italy's boot close to Sicily, in the heart of "Greek Calabria" which flourished with settlers from ancient Greece.
Noble stone mansions with elaborate portals are situated below the cliffhanging ruins of a Norman castle.
Strolling through the narrow alleys you can still hear the clacking of old looms. Weaving tradition dates back millennia, and the unique fibre broom plant is still picked on the peaks of the nearby Aspromonte mountains.
Fresh goat milk is on sale each day. Ethnic music festivals, a Byzantine Easter party with fruit decorations and a picturesque carnival are top events.