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Image courtesy VictoriasSecret.com

CEDAR FALLS — A store in College Square Mall was closed by its parent company, The Courier has learned.

Victoria’s Secret in Cedar Falls officially closed as of Monday, according to a woman who identified herself as a manager named Bree but declined to give her last name. She referred all other questions, including how many employees were affected, to media relations at Victoria’s Secret.

L Brands, which owns Victoria’s Secret, confirmed in an email to The Courier that the Cedar Falls location closed permanently, and a Council Bluffs store will also close March 18.

“While we are unable to provide the specific number of associates affected, we are working to relocate as many as possible to other locations,” the company wrote.

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L Brands reported in its fourth quarter earnings report on its website that the chain had had a 3 percent sales decrease company-wide for the quarter and a 2 percent decrease for the fiscal year. Its other brand, Bath and Body Works, reported a 12 percent sales increase in the same quarter and an 11 percent increase for the year.

USA Today reported last week L Brands will close 53 Victoria’s Secret stores as a result of the disappointing results, about 4 percent of its worldwide stores.

The Waterloo Victoria’s Secret in Crossroads Mall will remain open, according to a manager answering the phone there Thursday.

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Staff Writer

Staff writer at The Courier 2005 (college intern), 2007-2015, 2017-present. Graduate of UNI 2006. Three-time Iowa APME award winner (investigative reporting 2008, lifestyle feature 2016, business feature 2018)

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