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Simpson to close and reopen as national retailer

Simpson to close and reopen as national retailer

CEDAR FALLS | A longtime furniture store in Cedar Falls is closing after more than 70 years in business.

Under the plan, Simpson Furniture Company will wind down operations as part of an agreement with a national furniture retailer, which will take over Simpsons’s two showrooms, according to a press release issued over the weekend.

Owner Dale Emmert said in the release he and Deb Emmert will continue to play a part in the venture, and he said no Simpson’s employees will be losing their jobs, and there may be a need for more employees.

The change won’t affect people who currently have orders pending with Simpson Furniture, and the new leaseholder will handle warranty issues in the first year.

“We have been here for over 70 years. We value our customers and return shoppers and know they were the lifeblood of our success,” Dale Emmert said in the release. “I personally promise that all of our customers will not have to worry about any sales before we started our sale or after we announced our store closing event.”

The name of the national retailer wasn’t disclosed in the press release.

The release said Simpson’s closing sale is forecast to last some 60 to 90 days as employees work to sell off about $4 million worth of inventory.

Simpson Furniture is located at 2300 Main St., Cedar Falls, and also has a Coralville store.

The company opened in 1946 at 515 Main St. in downtown Cedar Falls.

In January 1983, a fire destroyed the Main Street store, and the owners rebuilt and were back in business by that October, according to Courier archives. The business underwent three expansions, eventually acquiring the 2300 Main St. property, which started as a warehouse and then became its Rooms 4 Less outlet store. The Coralville store opened in 2009.

Simpson sold its downtown Cedar Falls building in 2011 and moved to the Room 4 Less location following extensive remodeling.


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