CEDAR FALLS — A new Fareway grocery store is planned at the southeast corner of Greenhill Road and South Main Street.
City officials have received plans for the approximately 21,000-square-foot store in the Pinnacle Prairie development. The project is subject to city approval, and some neighbors have expressed concerns about traffic in the area.
“We’re excited they have interest and that we got them on board,” said Dustin Whitehead of Lockard Cos. “We’ve been talking to them over the last 10 years whether they’d be interested in another grocery in that part of town.”
The company has a store in south Waterloo, built in 1994; one west of Thunder Ridge Court in the northwest part of Cedar Falls, built in 1996; one in Evansdale, built in 2006; and one in Waverly. Headquartered in Boone, Fareway has 118 stores in five states.
The new Cedar Falls store would be adjacent to a Kwik Star convenience store proposed just east of the Fareway site. Both projects are anticipated to come before the city planning commission in mid-December. The projects would be near the proposed site of a Cedar Falls public safety building and the Western Home Communities sprawling South Main Street campus.
With city approval, the new Fareway would be built over the next 12 to 18 months.
At a Nov. 30 City Council hearing on plans for the new public safety building, Penny Popp, a resident of the El Dorado Heights subdivision southwest of South Main and Greenhill, said the city must address existing traffic concerns in the area, which could be compounded by any additional development.
“I would hope that the city will include those residents that have objective and accurate information in the planning of any changes they would make,” Popp said.
David Sturch of the city planning staff said improvements are contemplated for the area, including adding traffic signals and turning lanes. The interim work could be done concurrent with the new development until final improvements can be determined and installed, possibly in 2019-20. No cost estimates have been prepared.
Whitehead said a Pinnacle Prairie design review committee has recommended city approval of the Fareway, Kwik Star and public safety building projects. Developer approval is required under Pinnacle Prairie’s mixed-use zoning designation.
Pinnacle Prairie is a 780-acre residential-commercial development conceived more than a decade ago on land owned by Oster and developed by Lockard.