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WHY DO I HEAR... BUT NOT UNDERSTAND? Study by Cambridge University in England Reveals Key Answer U ntil recently, there was no practical way to identify dead regions of hearing cells in the ear. However, a new British-developed procedure using standard test equipment now allows for identification of dead hearing cell regions. The study suggests that the presence or absence of dead regions may have serious implications in the fitting of hearing aids. This research reveals that amplifying dead cells is a mistake which will result in poorer speech understanding in noise. A new type of digitally programmable microcircuit is now being released from Starkey – one of the world leaders in nanoScience technology – that can be programmed to bypass the dead cells. As a result, the patient’s usable hearing cells receive amplification, thereby improving speech understanding in noise. “We are employing a like method in our diagnostic sound booths using a sound field speech in noise procedure”, said Annette Redman, Au.D of NewSound Hearing Centers. Annette Redman, Audiologist, Au.D., Doctor of Audiology “The results have been phenomenal. For the first time, a patient is able to actually realize the exact percentage of speech understanding improvement in noisy listening environments. During its release, NewSound Hearing Centers is offering this new frequency-shaping hearing instrument on a 30-day satisfaction trial. “Your satisfaction is absolutely guaranteed,” Redmansaid. Find out what you are hearing and what you’re not. Call us at NewSound Hearing Centers for a FREE no-obligation appointment: 319-493-3298. Seema Arab, Audiologist, Au.D., Doctor of Audiology Jim Urbanski, Audiologist, Au.D., CCC-A, Doctor of Audiology 3138 Kimball Ave, Waterloo, IA 50702 (319) 493-3298 Formerly Black Hawk Hearing Aid Center & Hearing Unlimited