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WHY DO I HEAR... BUT NOT UNDERSTAND? Study by Cambridge University in England Reveals Key Answer U ntil recently, there was no practical way to identify dead regions of hearing cells in the ear. However, a new British-developed procedure using standard test equipment now allows for identification of dead hearing cell regions. The study suggests that the presence or absence of dead regions may have serious implications in thefitting of hearing aids. This research reveals that amplifying dead cells is a mistake which will result in poorer speech understanding in noise. A new type of digitally programmable microcircuit is now being released from Starkey – one of the world leaders in nanoScience technology – that can be programmed to bypass the dead cells. As a result, the patient’s usable hearing cells receive amplification, thereby improving speech understanding in noise. “We are employing a like method in our diagnostic sound booths using a sound field speech in noise procedure”, said Annette Redman, Au.D of NewSound Hearing Centers. “ This test simulates hearing in a noisy crowd. We are able to determine maximum speech un- FREE Hearing Consultations derstanding by frequency shaping this new hearing aid.” The results have been phenomenal. For the first time, a patient is able to actually realize the exact percentage of speech understanding improvement in noisy listening environments. These new products come in all shell sizes, including the smallest digital models, with low introductory prices available. During its release, NewSound Hearing Centers is offering this new frequency-shaping hearing instrument on a 30-day satisfaction trial. “Your satisfaction is absolutely guaranteed,” Redmansaid. Find out what you are hearing and what you’re not. Call us at NewSound Hearing Centers for a FREE no-obligation appointment: 319-493-3298. Hearing Aid Repairs Find out what you’re hearing, what you’re not, and how NewSound can help. FREE See Store for Details. Expires 7/13/18 See Store for Details. Expires 7/13/18 (parts not included) 3138 Kimball Ave, Waterloo, IA 50702 (319) 493-3298 Formerly Black Hawk Hearing Aid Center & Hearing Unlimited