At London's Natural History Museum, visitors can travel beneath the waves and explore the breathtaking Great Barrier Reef through virtual reality.
The museum's reef dive VR experience sits headset wearers next to British nature broadcaster Sir David Attenborough in a state-of-the-art submersible as it slowly descends to the ocean floor off the coast of Australia. There are vibrant coral reefs, darting fish and silhouetted scuba divers against the blue ocean.
Museum officials say they aren't worried these experiences might one day replace traditional museums.
"We see this as a real opportunity to show specimens in a new way, and we don't see it as replacing the amazing immersive experience you have when you come," says Celena Bretton, the museum's digital media strategy manager.
The 15-minute David Attenborough's Great Barrier Reef Dive experience costs 6.50 British pounds ($8). The museum admission is free.