Perhaps the most common critique against the modern-day Apple — at least when it comes to assessing the company’s peak — matches Rao’s opinion. Namely, that the corporation was better off under Steve Jobs than Tim Cook.

 

Jobs was an innovator, Cook merely a supply chain manager, or so the argument goes. As such, fans of this perspective will argue that Apple was at its peak shortly before Jobs died.

The problem: Most of the financial metrics contradict this perspective, as we'll see in the next few examples.

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