Ultra Violet is a bit too refined to be psychedelic, but Pantone’s 2018 color choice definitely will have interior designers and DIY homeowners in a purple haze.
That isn’t to say the color isn’t intense — or as color experts describe it — “a dramatically provocative and thoughtful purple shade.
Evoking a counterculture flair, Pantone Vice President Laurie Pressman called the color "that complexity, that marriage, between the passionate red violets and the strong indigo purples."
Visually, it complements the ubiquitous grays in today’s homes.
Sue Wadden, Sherwin Williams color expert, says “purple is a key color, really rich and complementary to what we’re seeing in homes now.”
Purple has gained global momentum “as a symbol of creativity, exploration and individuality,” says Renee Hytry Derrington, global design lead at Formica Group. “Formica Laminate’s ‘Cassis’ design is our take on this visionary purple for surfaces,” she says.
From Formica’s 180fx collection, “Dolce Vita” with its subtle use of blue and purple tones has been a huge seller for the company. Formica’s product line also includes laminates in a broad range of colors, solid surfaces and even writable surfaces. Deco Metal is an exciting new product from Formica that creates a laminate from metal — aluminum, copper and others.
“Energetic electricity” is how Stephanie Pierce, director of design and trends at MasterBrand Cabinets, describes Ultra Violet. “Deep purples break the barrier of feminine appeal, and broaden its usability into a darker, sophisticated jewel-tone realm,” she explains.
Sources: CVHG staff, wire services