Emerald is no longer green with envy. The rich, vibrant shade is Pantone LLC’s Color of the Year for 2013, beating out all the other shades of the rainbow.
“The entire green family has been so strong, upcoming through the ‘90s as we’re paying attention to nature, so the family isn’t new, but what we needed to look at and revisit was the psychological background: Emerald is such a balanced color, and balance is something to pick up on and listen to,” Leatrice Eiseman, executive director of Pantone Color Institute.
Eiseman adds, “It’s a color of growth, renewal, healing, unity and regeneration — words we’re all so in need of at this point of history.”
On the runways, emerald green was spotted for 2013 at Michael Kors, Nanette Lepore and Vivienne Tam. Tracy Reese took her bow wearing green.
In the home category, green is almost like a neutral, complementing almost everything else, Eiseman says: Pair it with tan, black, blue or even yellow. She has seen it used for an espresso maker, kitchen stool and a mixer.
Colors rise and fall in popularity just like other style-centric trends, says Eiseman, but she thinks green has staying power like few others. It has taken on meaning as a noun and a verb as well as an adjective.
“It might have been a trend, but it has become a social cause so it’s just part of our world. ... Kermit said it’s not easy being green, but it became easier once it became a good thing to be green.”