FIND IT : 250 12th Ave . No. 100, Coralville, (319) 338-8909, dwell.homefurnishings.com
Store hours: 10 a.m. to 6 p.m. Monday through Friday; 10 a.m. to 5 p.m. Saturday; and noon to 4 p.m. Sunday.
HISTORY: Sheri Hochstetler, Jeff Draker and John O’Meara are partners in this home furnishings store whose collections include contemporary, eclectic, casual and globally-inspired furniture, lighting, rugs and accessories. The store opened 15 years ago and now boasts 77,000 square feet on two levels.
SERVICES: Brands and designers include Lee Industry, American Leather, Drexel Heritage and Thom Filicia. Free design services; six designers on staff. Dwell also has several warehouses full of special finds they can dip into.
STYLE PHILOSOPHY: Sophisticated comfort, exciting play with texture and finishes, high quality furnishings made in America, as well as one-of-a-kind pieces handcrafted in such exotic places as China, Indonesia, India, Europe and Vietnam. You’ll find building blocks for interiors as well as finishing touches. “We keep our finger on the pulse on what our customers want, and our customers like an eclectic, acquired look that makes them feel well-traveled. We also like to mix contemporary design with industrial, reclaimed objects in fresh and different ways,” says Draker.
WHAT TO WATCH FOR: Mid-century style in furnishings and accessories. “It looks very ‘today’ whether it’s vintage or reproduction. The lines are clean and crisp,” Hochstetler notes.
Rugs. Whether as an accent or room-sized, rugs set the tone for stylish interiors. Look for natural textures, neutrals, unusual and vibrant colorations and materials, including overdyed rugs. These are often antique rugs or classic patterns with washes of deep, saturated colors for an unexpected, layered and original look.