FIND IT: 2302 W. First St., Cedar Falls, 50613, (319) 266-1501, homeinteriorsinc.com
STORE HOURS: 10 a.m. to 5:30 p.m. Monday, Tuesday, Wednesday and Friday; 10 a.m. to 7 p.m. Thursday; 10 a.m. to 4 p.m. Saturday
HISTORY: Home Interiors showcases high-quality furnishings and accessories, including lighting and rugs, with a stylish aesthetic. It is one of only two authorized Stickley dealers in Iowa, in addition to carrying Norwalk, American Leather, Hooker Furniture, Lane, Ekornes-Stressless, Lexington, Theodore Alexander, Bassett, and Hubbardton Forge, among other brands. Nancy Meinders and Linda Birley purchased Aplington’s Lawrence Dreyer Furniture in 1976 and successfully transformed it into a “destination” design store. Meinders and husband Bob bought Birley’s half when she retired, and six years ago expanded to Cedar Falls’ Thunder Ridge Court. The Aplington store closed last year so staff could devote full attention to the Cedar Falls location.
SERVICES: Annual rug shows are popular, and the store periodically hosts symposiums for customers featuring such designers as Joe Ruggiero. Staff includes Kristi DiCecco, senior designer; design consultants Brenda Harken and Emily Ubben; and Leon Aalderks, sales and window treatment installer.
STYLE PHILOSOPHY: “Our philosophy is about modern interpretation of the classics,” says Meinders. “Our customers want their homes to be unique to their tastes and personalities, and not look like everyone else’s home.” Senior designer Kristi DiCecco agrees. “We help our clients put rooms together. Sometimes it’s a facelift for the home with one or two new pieces that can bridge the old with the new. We want to serve their needs and the look they want to achieve. We work with all sorts of budgets, and help customers visualize their complete space.”
WHAT TO WATCH FOR: The clean lines of mid-century modern but an emphasis on details such as button tufting, welting, the use of reclaimed wood (“especially fun if you know the provenance behind the piece”) and the wide appeal of mirrors — on walls and as furniture. “Mirrors can add a spark to a room and can function as a piece of art,” Meinders says.