CEDAR FALLS, Iowa --- Bill Bradford and Brent Dahlstrom are anything but bored.

Between the two of them they own and/or operate more than a half dozen businesses in the Cedar Valley.

But that hasn't stopped them from adding one more to the list. The duo recently started B&D Entertainment, an entertainment promotion company dedicated to bringing shows of all sizes and genres to the Cedar Valley --- and someday beyond.

Bradford, who has a background in radio and marketing, and Dahlstrom, who owns a ticketing company, joined forces about 18 months ago.

"We saw a need for live entertainment in this area. So we approached the University of Northern Iowa and asked them if there was an opportunity for us there to start this new corporation," Bradford said.

Dahlstrom remembers when acts like country superstar Kenny Chesney used to fill the Dome. Now, it's tough to get an artist of that calibur to Cedar Falls, despite the great venues, he said.

"The only way to get those big stars is to start off with some of the smaller shows and have people come out and support them," Dahlstrom said.

The company's first show was Rodney Atkins on Oct. 18 in the McLeod Center.

"That was a long haul for us until we got our first act," Bradford said. "But they were just in awe of how well the show went. They didn't know that was our very first show. We didn't want to allude to that at all. We talked to him prior to him going on stage and they were like 'This is awesome because we are only used to playing to around 2,000 people.'"

They had sold more than 3,000 tickets.

"We couldn't have asked for it to go any better than it did," Bradford said, adding that they couldn't have done it without the support of their staff at each of their businesses. As of now, Bradford and Dahlstrom are the only official B&D Entertainment employees.

The duo has, with the help of their St. Louis-based talent buyer, put out offers to several other acts they think could find support in the Cedar Valley.

The men are working on selling tickets to the Alan Jackson show in February and Larry the Cable Guy and Bill Engvall in April. Though the market traditionally supports country shows, Bradford said they have offers out for all genres including a "rock and roll legend we would want to put in the Dome." They wouldn't disclose who they currently have invited to play in the area, but said they would love to start bringing acts like The Zac Brown Band, Eric Church, Sugarland and Blake Shelton.

Bradford said they do have plans for expansion, but want to "understand and perfect" the business before showing their hand.

"Our goal right now is if we can have a show a quarter we are as excited as heck," he said.

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