The redesigned Camry, introduced in 1987, looked more upscale and offered a quieter, cushier ride. It had more power, with a 115-horsepower four-cylinder under the hood, and a V6 engine option followed in 1988. It also grew longer, to 182 inches. The 1987 Camry's starting price was $11,758. To meet growing U.S. demand, Toyota began building Camrys in the U.S., at a new factory in Georgetown, Kentucky. Sales had grown quickly, with 189,626 vehicles purchased in 1987.

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