Google is taking a page from Apple's playbook by making a bigger push to build its own hardware.

Rick Osterloh, head of Google's new hardware group, said that in doing so, Google can take full advantage of capabilities it's designing with artificial intelligence and machine learning. Apple has long designed both iPhone hardware and the iOS operating-system software that runs on it. Now, Google is doing the same with the upcoming Pixel phones running Google's Android system.

The Pixel is one of several gadgets Google announced Tuesday in San Francisco.

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