WAVERLY — Waverly employees are helping Colorfx maintain its position as the largest commercial printer in Iowa.
A property of the Des Moines-based Mittera Group, Colorfx has three facilities — two in Des Moines and the other in Waverly.
About 40 employees are located in Waverly.
“They’re doing well,” said William Werger, Waverly’s economic development director. “I think they’re a very successful operation and a great part of our community.”
Colorfx formerly was Waverly Publishing, which has operated for more than 100 years. The Mittera Group purchased the company in 2007. The company then purchased longtime Waterloo-based commercial printer Pioneer Graphics Inc. in 2015, which was combined with Colorfx’s facility in Waverly.
Harry Matternas, general manager of Waverly and Urbandale operations, said 14 employees from Pioneer decided to join the Colorfx team in Waverly, and all were given employment opportunities.
“It’s not our largest facility but a very integral part of our operation,” Matternas said.
Under the Mittera Group — J.B. Kenehan, Mittera Creative Services, Rock Communications and Colorfx — all companies work to provide multi-platform marketing services and materials to clients throughout the U.S., including direct-mail, data and analytics, digital marketing, graphic design, photography and videography.
“We are the sum of all of our parts,” Matternas said. “Each shop has a unique capability, unique flavor.”
Waverly’s facility includes digital capabilities, sheet-fed presses as well as bindery, folding, cutting and stitching machines. A four-color 55-inch printing press allows the company to produce large sheet sizes with heavier stock.
According to Matternas, Colorfx is a one-stop shop for retail advertising and marketing services.
“If you bring us a project, we can help you develop your target audience, design the piece, print it, mail it, augment that with web design, social media, anything and everything our customers need from a communications stand point,” he said.
Recently Colorfx has acquired a Xeikon 9800 commercial printing press, 360-degree photography capabilities and a Konica Minolta digital press.
Waverly contributes to product sales for local, regional and national customers, including Hy-Vee, Kum & Go, Scheels, NHL’s Chicago Black Hawks and the University of Northern Iowa.
“For us the Midwest and Iowa is just a great business climate. The location is very centrally located and allows us to support and deliver to a broad range,” Matternas said.