CEDAR FALLS -- Palace Clothiers is moving out of its Cedar Falls location when its lease expires at the end of April and is consolidating operations in Waterloo until owners can determine their next move.
While Palace will be serving the metro area out of one location for the time being, company principals are considering new locations in Cedar Falls.
The move is the result of a series of building renovations and business relocations in the further growth of the downtown Cedar Falls Main Street Parkade, which Palace has been part of for a generation.
Palace, which has done business in the metro area for more than a century and had a presence in Cedar Falls for nearly half that time, is moving out of its current Cedar Falls location at 312 Main St. on the Cedar Falls Parkade where it has been for a quarter century.
The firm's lease there was not extended. Darin Beck, owner of the 312 Main location, said he will be renovating that and adjacent storefronts in preparation for a relocation of some of his other enterprises on the Parkade.
Palace principals Hugh and Bud Field and Steve Volz said they plan to consolidate store operations at the Waterloo location at Ridgeway Plaza shopping center, 2110 Kimball Ave. Cedar Falls customers will still be served out of the Waterloo location for the time being, they said, and they will continue to operate out of the Parkade store until April.
"We have been in Waterloo for over a century. It is our intention to stay," Volz said. "We've moved from place to place several times. It's always been successful and we're going to continue with that. We simply have to make room in one store for the merchandise of two."
Bud Field said, "We've been a staple in Cedar Falls. We're a destination store. The feedback I've got from some of the customers is they'll come see us until we regroup and decide where we're going."
Volz said the firm "has a continued commitment to our customer base in Cedar Falls."
Palace has been in the Waterloo-Cedar Falls metro area since 1904 at various locations, including previously at sites in downtown Waterloo, Crossroads Center and on Tower Park Drive. It has been at Ridgeway Plaza for about eight years. It also was an original tenant at College Square mall in Cedar Falls in the late 1960s, moving to a location on the Parkade in 1992.
The intention, eventually is to have one location in Waterloo and one in Cedar Falls. "That's what we're contemplating," Hugh Field said. "We have looked at other Cedar Falls locations. But we haven't settled on anything. It just takes time to hit the right spot."
Another alternative would be a more centrally located store between the two communities. "But we don't know," Field said. "We have no plans to move out of Waterloo."
Beck said he will begin a renovation of the 312, 313 and 316 Main spaces, which presently house Palace and the Noble Oak restaurant, as part of an overall renovation and relocation project. He said his Soho Sushi Bar & Deli and Stuffed Olive establishments in the 100 block of Main Street will eventually move from the Black Hawk Hotel concurrent with some improvements planned there with the hotel's transfer of ownership to developer Mark Kittrell.
Beck said Soho, Stuffed Olive and Noble Oak will remain in business until the renovation work is done, with exact future locations, configurations and potential renaming yet to be determined.